Channel Public Relations Consultancy is among the first PR agencies to realize the potential of the digital space since its inception over 6 years ago

The initial seeds for Channel Digital were sown then through a full-fledged Digital PR wing that wove digital promotions and social media management into PR to take the PR 3.0 leap

Apart from providing online reputation management of its client the digital wing that is now Channel Digital then managed the organic online promotion of Channel PR web assets

Channels and Implementation:

Website www.channelpr.in – the digital front for Channel PR, earlier a HTML/Flash based website was later converted to HTML 5 website to keep with the modern digital space

Facebook page – Central to connect with fans and apprise them of activities of our clients. The social media page was also used to take the earned media coverage of traditional media on the digital space that also helped enhance their reach for our clients as well

Google Adwords – Google Search networks were used for targeted promotion to reach new clients specially startups looking for a new age PR agency for their communication requirement

YouTube– One of the biggest success of the social media campaign, the Channel PR YouTube channel was used to project the earned electronic media coverage of Channel PR and its clients on the digital space. This channel is one of the most viewed for PR agencies

Twitter – The popular micro blogging site was not just used as a cross sharing platform but also used to make interesting comments and anecdotes on latest and relevant trending topics

Google+ – Chosen as the social media platform of biggest search network Google - highly impacting organic search visibility

In a nutshell it can be said that Channel PR has been the pioneer of utilizing the Digital space for itself and its clients realizing its importance in the next gen PR 3.0. The success is reflected in having one of the most popular social media presence of PR agencies in India