Hair Extensions India organizing the sofar unorganized Hair Extensions business from India wanted to reach the wide array of African women population globally who demand Indian Hair Extensions

Channels:

E-commerce website www.hairextensionsindia.in – For the first time in India a fully functional e-commerce website was employed for this hair extensions business. Made on Wordpress/OpenCart platform integrating DHL shipping module for global delivery of produc

Facebook page – Central platform for the major activity and engagement with target audience as well as marketing promotions

Google Adwords – Google Search and YouTube networks were used for targeted promotion of the brand and its products keeping in mind the beauty/cosmetic/fashion segment

Instagram, Twitter – Tapping on the rising popularity of Image sharing platform Instagram the business page was used to showcase the visual appeal and use of the product to the consumer as well as eventually drive customers to the website

B-2-B platforms – Platforms like ebay, Indiamart, alibaba were used for listing products and tap into B-2-B customers

Implementation:

Being a unique product having a niche target audience across the globe, extensive research was done online to find out the right target audience, region of their presence, most likely online buying behavior to strategise the right plan to tap into the market

A neat and classy UI with UX that gave ease of order and buying products on the ecommerce platform was designed. In the backend regular tracking of sales, orders, customer database was kept for various periodical special offers and loyalty programs

Google Adwords was used to run and extensive marketing programme on Google Search and YouTube network in regions high search volumes of hair extensions products were seen

Facebook and other social media platforms including WhatsApp, Instagram were effectively used to regularly interact with the customers to inform them about products, special offers and other interesting and useful information like care tips etc.

Facebook marketing was used to build on the audience base on the official page as well as promote special offer posts to both existing and new target customers

TripAdvisor along with direct mailers to customers for guest feedback we generated about 50 highly positive reviews which were duly addressed. This activity earned the hotel the TripAdvisor Top rank as a boutique hotel in Gulmarg

Apart from the direct buyers, B-2-B associations were targeted for larger country specific association with hair extensions sellers in key markets like US, UK, China through various leading B-2-B platforms

The success of the campaign lies in the fact that within 6 months this unique startup was made into a regular profit making venture doing international business with some of the biggest fashion brands in US and Europe